People: fast forward

XIV.5 September + October 2007
Page: 44
Digital Citation

Am I pushing your buttons?


Authors:
Aaron Marcus

Why does the one-button solution to life's challenges seem so appealing? Such simple, clear, consistent solutions appeal, perhaps, to the child in each one of us. More on that later¬ólet's first take a look at single-touch solutions in the marketplace. Recent advertisements for Staples, a U.S. office-supplies chain, emphasize its signature red Easy Button, available online as a downloadable "one-stop link" for your desktop that provides access to everything Staples has to offer. Customers can get the supplies they need quickly and easily. Members can check their rewards purchases, points, and earnings "with one quick click." (A concept earlier…




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