Authors:
Dennis Wixon, August de los Reyes
In the last column, I gave an overview of the visionary company Harmonics and the inspirational game they created—Guitar Hero. This time August de los Reyes and I explore a revolutionary approach to the design of emotionally engaging products and the research tools needed to create them. Interestingly, this approach is rooted in some pioneering insights by one of the founders of psychology and yet is perfectly congruent with an up-to-date cybernetic theory of emotion. It uses one of the most productive frameworks for game design and it is quite counterintuitive, which, in our judgment, only adds to its…
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