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XXIV.5 September - October 2017
Page: 65
Digital Citation

The fallacy of good: Marginalized populations as design motivation


Authors:
Joyojeet Pal

The American Institute of Graphic Arts (AIGA) runs a webcast series called Design for Good whose focus areas are design for democracy, diversity and inclusion, women in leadership, and design for communities [1]. AIGA offers links to a host of organizations that work in the design-for-good space, offering services ranging from renting designers' time, to specializing in marketing and visual presentation for community and social-justice organizations. Similar online and physical events encouraging designers to "make a difference" abound; the notion of design for good has grown in industry as well as in government and academia in recent decades. …




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