In recent years, design has established itself as a strategic business asset that helps organizations innovate and grow. From first being associated with aesthetics, design has become a measure for user centricity and an engine for creating meaningful experiences and improved business performance. An increasing number of organizations recognize the value of design and seek to interweave design capabilities into their operations. With the ongoing market pressures to stay relevant and competitive through innovation, organizations face the multifaceted challenge of integrating business and design, while also experiencing an unprecedented rate of change. Insights By examining other periods of…
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