Authors:
Ana Caraban, Evangelos Karapanos
Twelve years ago, Richard Thaler and and Cass Sunstein [1] introduced the notion of nudging. They defined a nudge as "any aspect of the choice architecture that alters people's behavior in a predictable way without forbidding any option or significantly changing their economic incentives." They suggested that nudging obeys the principle of libertarian paternalism, in that it preserves freedom of choice while at the same time ascribing to the belief that it is legitimate for choice architects to influence people's behaviors for their own good. Nudging has been applied successfully across a wide range of domains, including public policy,…
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