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XIX.4 July + August 2012
Page: 86
Digital Citation

Design, in the big and small


Authors:
Jon Kolko

Designers, who for years have been called upon to design a single object or product, are now being asked to design entire systems, to explore experiences and emotion, and to take on large-scale social problems—so-called wicked problems. This requires a shift in skills, and with this shift has come a change in expectations by both designers themselves and the ecosystem of disciplines that surround them. The shift in expectations has not necessarily been positive. For although designers can now reap the benefits of increased salary, more control, a larger selection of meaningful projects, and professional recognition, they must also pay…




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