Today there is much discussion about the limitations of usability evaluations that focus on the cognitive dimensions of user experience. Usability supposedly is relevant only to goal-directed tasks whose outcomes can be judged relatively objectively. In contrast, other kinds of interactive experiences aim to achieve a subjective state, often construed as affective, such as engagement, arousal, and pleasure. However, cognition and affect are not as independent as they may seem, and therefore usability and other aspects of experience overlap significantly. In this forum, I suggest that incorporating aspects of play experiences may help solve a pressing problem in user experience…
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