Web 2.0 initiatives are growing along the Internet highways like orchids in Hawaii. MySpace.com, the "next-generation portal" built around social networking, provides access to user-generated content for blogs, chat rooms, movies, music, music videos, classified ads, comedy, on-demand TV, and videos, along with access to games, horoscopes, jobs, MySpace instant messaging, and so much more. The phenomenal growth of MySpace (at last count, 140 million members in November 2006) has led to struggles simply to keep its server-farm back-end alive and functioning especially difficult for a system that did not have the engineered basis that Yahoo!, eBay, or Google…
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