Lessons Learned The ubiquity of smartphones has made many of us excited to work on mobile. But in important ways, it has also actually hindered the development of good heuristics. Principles of “natural UI” have been taken to heart, and we believe our experiences are representative of the experiences and preferences of everyone. All too often we make decisions based on anecdote, opinion, personal bias, hearsay, and rumor. We malign others, and even discount user preferences and patterns that oppose our own. As just one common example, I have encountered many designers who automatically assume that only iPhone users are…
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