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IX.6 November + December 2002
Page: 47
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Persuasive Technology: Using Computers to Change What We Think and Do

B.J. Fogg

Morgan Kaufmann Publishers, 2002
ISBN 1-55860-643-2
$39.95

Persuasive Technology thoroughly defines and discusses an emerging field that studies the overlap of computers and persuasion. It creates a deeper understanding and greater awareness of persuasive technologies so that we can harness the power of it to benefit individuals, communities, and society—from preventing teen pregnancy and drug use to teaching math effectively. The book addresses persuasive technology from various angles, from the design of Web sites to the coming potential of persuasion via mobile phones.

B.J. Fogg has been researching how interactive technologies can change attitudes and behaviors in an emerging area he calls captology (from an acronym for computer assisted persuasive technology). An experimental psychologist, he directs research and design at Stanford University’s Persuasive Technology Lab, which develops interactive technologies aimed at motivating and influencing users. Under Fogg’s direction, the lab is currently conducting the Stanford Web Credibility Project to better understand what factors influence people to believe what they find on the Web. He has also been appointed to the consulting faculty in the Stanford’s Department of Computer Science.

This book is for applied technologists, interaction designers, technology enthusiasts, people who design technology products such as information appliances and other consumer devices, Web sites, and software applications, including games.

Understanding Virtual Reality: Interface, Application, and Design

William Sherman and Alan Craig

Morgan Kaufmann Publishers, 2002
ISBN 1-55860-353-0
$69.95

Virtual Reality (VR) is an emerging field, and new applications for it are springing up all the time. Where applications for VR are generally seen by the public as focusing on the entertainment fields, the actual research and development in VR is now heavily focused on the medical, scientific, industrial, and educational fields. There is a lot of work to be done and a lot of work and research that is being done involving VR. The field is of interest to technophiles as well as those working in the area.

Understanding Virtual Reality is a comprehensive guide to VR, covering its roots, constituent technologies, current uses, and future directions. With the computer scientist in mind, it gives special emphasis to the wide range of fields in which VR is already proving useful—including industry, education, medicine—as well as the technical innovations that support interfaces between users and these virtual worlds. Filled with color images and all the background information you need, this book helps you find your way through the hype to the reality at the core of virtual reality.

The book strives to present an overall view of VR philosophy, technology, and applications. It also provides a strong background and foundation in VR, and intersperses real world applications to illustrate and illuminate the theoretical information.

The Design of Sites: Patterns, Principles, and Processes for Crafting a Custom-Centered Web Experience

D. Van Dyune, J. Landay and J. Hong

Addison-Wesley, 2002
ISBN 0-201-72149-X
$54.99

"Just following the authors’ suggestions would put your site in the top few percent for readability and usability."
—Jef Raskin, creator of the Macintosh computer and author of The Humane Interface

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than a hundred high-quality Web sites, this book distills the principles and best practices that make sites enjoyable to visit and an asset to the organizations they serve. This resource features a complete set of design patterns that offers proven solutions to common Web design problems. These patterns are applicable to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance. In addition to enhancing the usefulness and quality of your site, these patterns will shorten development cycles and reduce maintenance costs.

This book is ideal for those involved in building a Web site for business, government, education, or entertainment.

Book Listing

Built for Use: Driving Profitability Through the User Experience
Karen Donoghue
McGraw-Hill Trade, 2002
ISBN 0-07138304-2
$27.95

Designing the Total User Experience at IBM: An Examination of Case Studies, Research Findings and Advanced Methods
Vredenburg
Lawrence Erlbaum Associates, 2002
ISBN 0-80589652-X
$45.00

The Essential Guide to User Interface Design
Wilbert D. Galitz
John Wiley & Sons, 2002
ISBN 0-47108-464-6
$55.00

Essential PHP fast: Building Dynamic Web Sites with MySQL
Simon Stobart
Springer Verlag (London), 2002
ISBN 1-85233-578-5
$16.95

Interactivity By Design
Ray Kristoff, Amy Satran
Adobe Press, 2002
ISBN 0-20179-930-8
$40.00

The Playful World: How Technology Is Transforming Our Imagination
Mark Pesce
Ballantine Books, 2002 (Trd Pap)
ISBN 0-345-43944-9
$14.95

Practitioner’s Handbook for User Interface Design and Development
R. J. Torres
Prentice Hall, 2002
ISBN 0-130-91296-4
$47.00

SVG Programming: The Graphical Web
Kurt Cagle
Springer Verlag, 2002
ISBN 1-59059-019-8
$44.95

User Interfaces in VB. Net: Windows Forms and Custom Controls
Matthew McDonald
Springer Verlag, 2002
ISBN 1-5905-9044-9
$49.95

Working Together with Collaborative Technology: Theories for Understanding and Evaluating Computer Supported Cooperation
Eric Andriessen
@TX:Springer Verlag, 2002
ISBN 1-8523-3603-X
$49.95

©2002 ACM  1072-5220/02/1100  $5.00

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, to republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee.

The Digital Library is published by the Association for Computing Machinery. Copyright © 2002 ACM, Inc.

 

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